POWERED IN BELGIUM

“Choc In” is a young brand in the portfolio of the Lithuanian chocolate company AB Vilniaus Pergale, which was created with millennials in mind. The bold and modern design of packaging goes hand in hand with the innovation of the product itself. The energetic orange color of the background, the dynamic presentation of the product and ingredients, surprising additives and, above all, the unconventional, triangular form of chocolate cubes make the brand attractive to young people interested in new products.

Our task was to design packaging for the new products. An additional point in the brief was to communicate the Belgian origin of the chocolate ingredients.

We decided to take the challenge with tongue-in-cheek approach and proposed an icon that uses the motif of the “Manneken-Pis” figurine, the unofficial symbol of Brussels.