POWERED IN BELGIUM
Choc In is a young brand of Lithuanian company AB Vilniaus Pergalè, targeting millennials. Bold and modern package design goes hand in hand with the innovative product. The energetic orange background, the dynamic presentation of the product and the ingredients, surprising elements and, most importantly, the unconventional, triangular shape of chocolate pieces make the brand attractive for young people wanting something new.
Our job was to design the packaging for the new products. Additional requirement was to communicate that the chocolate ingredients were of Belgian origin.
We have decided to take a tongue-in-cheek approach and have used the unofficial symbol of Brussels, the Manneken-Pis statue, for the icon.