COMFORT ALL DAY IN HARMONY WITH NATURE

The portfolio of the brand Cleanic, a market leader in its industry, not only includes cotton pads and ear buds, and make-up removal wipes, but also intimate wipes.

Brandface was asked to change the packaging of the latter group to align with the new visual identity and brand strategy. The graphics were kept to pastel colors, which in combination with white, speak of delicacy. The green leaf emphasizes the environmentally friendly nature of the product. The packaging is fully recyclable and the wipe itself is biodegradable. Additionally, the product is vegan. All these benefits are presented with icons and listed in the text panel on the front of the package. The delicacy is additionally emphasized by the female silhouette painted with watercolors.