THE ROBUST ENERGY OF LEMON ENRICHED WITH RASPBERRY AND PASSION FRUIT

The classic Lubelska Cytrynówka combined with raspberry or passion fruit creates a new product line, even more refreshing, even more fruity, and even more evocative of summertime than the original product.

Our task was to create labels for new flavors of Lubelska Cytrynówka in line with existing brand architecture. The most characteristic element of the new line is the illustration of lemons positioned around the label’s border, creating a "frame" surrounding the other label elements. This gives us the impression that they are coming out of a sun-drenched lemon grove. Thanks to the intense colors and the green cap, we feel the luscious, juicy, and refreshing power of the liqueurs.

The color panel under the name of the line, with a centrally placed illustration of a lemon and an additional fruit, is responsible for taste variant coding.