A NEW STORY ABOUT EVERYDAY PLEASURE

We were invited to collaborate on the relaunch of a chocolate brand from the economy segment. Łakomcia – as the brand was previously called – needed a fresh start. The key element of the change was a new, elegant-sounding name: Dolcetta. Our task was to design a new logo and packaging that would distinguish the brand from the competition.

The previous visual identification was perceived as unappetizing and not adapted to modern expectations. In the new version, we focused on elegance, emotions and deliciousness – with everyday pleasures in mind, which everyone can afford.

Analyzing the visual codes of the category, we looked for a balance between accessibility and aesthetics. The result? A brand ready for a new beginning – fresh, appetizing and attractive to modern consumers, ready to conquer store shelves again.