NATURE AND JOY

“Ecoliving” is a Swedish company that mainly sells healthy food from various producers.

A milestone in the development of “Ecoliving” was the introduction of products under its own brand of the same name.

Ecoliving is a brand created for "new-urbanites" people who care about their health, and so pay great attention to the quality and origin of the products they eat. Inspirational and modern, dynamic, full of energy, with a sense of humor. It gives a sense of belonging to a selected group of people who know better how to take care of themselves and nature.

Our task was to create a logo and packaging for these new products. The simple, classic logo has been balanced with fun illustrations that reflect the brilliant names of the flavors of the variants.