Krakus is a Polish brand of fruit and vegetable preserves, known all around the world. The products owe their uniqueness to traditional recipes and to using only the best ingredients.

In 2016 the brand went through a thorough lifting. The recipes were perfected and new labels were designed. Our job was to design the labels for new products in brand’s portfolio. The greatest challenge was to achieve as great a distinctiveness of variants as possible, while simultaneously retaining the pre-existing architecture of the labels and the cohesiveness of the portfolio as a whole. We have solved this problem by introducing colourful panels with names of variants, and large icons for each kind of bouillon.