GUARANTEE OF TASTE

Krakus is a Polish brand of vegetable preserves known the world over. Krakus’ products owe their uniqueness to their traditional recipes and using the highest quality ingredients.

In 2016, the Krakus brand underwent a thorough overhaul. Recipes were improved and new labels were designed. Our task was to design the labels for the new products in the portfolio. The greatest design challenge was to maximize the ability to distinguish between the various products while maintaining the existing label architecture and the consistency of the entire portfolio. This problem was solved by introducing colored panels with variant names and large icons specific to a given type of bouillon base.