A HEALTHY CHOICE

We proudly present the Brandface’s first-ever project to for the Russian market! Maxi Vita Vegan is a new brand of healthy and tasty breakfast cereals.

The front of the packaging features a handwritten typeface, which not only adds emotions, but also suggests that Maxi Vita Vegan products are created with passion and commitment - there is a real person behind the brand who makes sure that the product is prepared with care for every detail from beginning to end. The different shades of green was an obvious choice as it is often associated with vegan products, and Russian consumers expect literalness as they are just opening up to vegan products. The product itself was presented in a bowl as a serving suggestion to emphasize its taste.