NATURAL BEAUTY

Phytopharm Klęka’s introduction of the product Olej Rycynowy for body care came as a response to the needs of consumers who had started using Oleum Ricini for body care besides for its primary purpose of gastric problems. The new cosmetic castor oil was additionally enriched with vitamin E, which has a beneficial effect on the skin, hair and nails.

In order to reflect the natural character of the product and at the same time fit into the ECO trends, the colors of the packaging was kept in warm, natural tones, which is due to the use of gray cardboard for production. The main element of the packaging that the consumer focuses on is the drop. It is the essence of the daily dose of beauty, and at the same time refers to Oleum Ricini. We have also created a system of icons which clearly shows the wide use of the product and the easy way of its application.