NATURAL EFFECTIVENESS

Phytopharm Klęka is a pharmaceutical company, whose offer includes products based mainly on ingredients of natural origin. One of them is Oleum Ricini, a product used in digestive ailments.

In the case of Oleum Ricini, our task was to change the graphic design of the existing packaging, reflecting the highly herbal nature of the product, into a medical-expert one, while maintaining elements of naturalness.

The simplicity and white background color, in combination with the delicate green of the logotype, and a natural drop, perfectly balances the medicinal side with the naturalness. The new packaging became younger and more modern.