A DELICATE TOUCH
As far as cotton pads are concerned, Cleanic is a true expert. In 2018 the brand portfolio was expanded and now includes a new sub-brand Home SPA Rituals. Home SPA Rituals are uniquely delicate, organic cotton based products, providing comfort in everyday skin care.
Our task was to create a visual identification, including packaging for the new sub-brand in accordance with its positioning and values such as naturalness, delicateness, cleanliness and pleasure. They were expressed in subtle colours, a womanly typeface and simple illustrations.