A TOUCH OF DELICACY

Cleanic is an expert in the category of cosmetic pads. In 2018, the Cleanic brand portfolio was expanded to include a new sub-brand, Home SPA Rituals. Home SPA Rituals are exceptionally delicate products based on organic cotton that provide comfort in everyday skin care.

Our task was to create a visual identity, including packaging designs, for the new sub-brand in accordance with its positioning and values ​​such as: naturalness, delicacy, cleanliness and pleasure. They are reflected in the usage of subtle colors, a feminine typeface, and simple illustrations.