FOR WINTER EVENINGS
The fall-winter version of Żołądkowa Gorzka is quality, tradition and elegance enriched with aromatic and warming spices and bitter chocolate, together with macerated bitter oranges, it makes the perfect drink for cold days.
The use of a sleeve label allowed us to show the tasteful composition of fruit, spices and dark chocolate on the entire surface of the bottle. However, it also has many technological limitations. It requires a bit of experience and knowledge from the designer and the person preparing the production files. Also, it’s not quite as elegant as a paper label, and our main goal in the project was to reflect of high-quality of the alcohol and a long tradition of its production. This we managed to achieve, with the combination of the fruit composition with the traditional shape of the label, classic typography and a subtle highlighting of selected elements with a golden outline.